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Why Exhibit At USA Trade Tasting 2022?

Book your spot today and meet wine, beer and spirits importers, distributors, retailers, chains and press of USA.

USATT is an annual wine, beer and spirits trade show in Chicago, organized by Beverage Trade Network for suppliers all around the globe to connect buyers of the USA. It is a perfect international platform for suppliers or exhibitors who are looking to grow their distribution in the USA. Each year, this spirits and wine industry trade show records 100+ exhibitors and 2000+ buyers attending, connecting, learning and growing their business. 

For any new wine, beer, or spirits brand looking to grow their distribution within the U.S. marketplace, the key success factor is being able to grow awareness of their products in the minds of both consumers and potential distributors. And there’s no better place to do that than at the United States Trade Tasting (USATT), scheduled to take place in Chicago on Oct 12-13, 2022.

For brands thinking about exhibiting in 2022, there are a number of important reasons why it makes sense to secure a space on the main trade floor of the Grand Tasting Hall. There are opportunities to:

  • Meet with buyers in a unique face-to-face environment

  • Grow consumer awareness of your product offerings

  • Showcase your products to purchasing decision-makers

2021 USA Trade Tasting – A Huge Success

The 2022 event will build on the success of the August 2021 event, which saw a record number of both attendees and exhibitors. Over a two-day period, over 100 exhibitors from wine regions all over the world had a chance to meet one-on-one with potential distributors and buyers within the Grand Tasting Hall. Overall, more than 2000 people attended the event in 2021, making it one of the leading trade industry events for wine, beer, and spirits brands looking to enter the U.S. market.

In addition, 2021 saw the arrival of new product offerings that are part of new emerging trends. New hot and spicy liquors, for example, were firm evidence of how consumer tastes are changing within the U.S. market. And the prevalence of so many different products on the trade show floor in 2021 was proof that the USATT is a very welcoming environment for innovation.

2022 USA Trade Tasting - What's in it for Exhibitors?

For exhibitors in 2022, there will be even more of an emphasis on getting their brands and products in front of potential buyers. For example, there will be enhanced opportunities for wine and spirits brands to hold events that include pours and hands-on demonstrations.

Ultimately, becoming an exhibitor at USATT 2022 is about becoming part of the conversation surrounding the future direction of the U.S. wine, beer, and spirits industry. It is being able to have access to a platform to introduce your brands to thousands of interested buyers. Having a spot on the trading floor and hosting demos throughout the two-day event is the key to building relationships among all tiers of the trade. It’s the key to building word-of-mouth buzz with sommeliers and mixologists, and it’s vital to shaping the brand story you will be using to market your products to buyers.

In 2021, so many of the 100+ exhibitors walked away with a better idea of how to enter the U.S. market. Many exhibitors met with quality buyers at the show and could set up follow-up meetings with them to send samples and discuss distribution. As a result of their attendance, they had concrete, actionable steps to help them build their business and grow their bottom line.


  • $2200 - Early Bird Offer - (ends on May 31, 2022)
  • $2800 - Regular Pricing - (June 1 to Aug 31, 2022)

Table selection is on a first-come basis. Exhibitors will be given access to the exhibitor zone as soon as they book giving them early options to choose their own table spot.

Book your spot today and meet wine, beer, and spirits importers, distributors, retailers, chains, and press of the USA.

Become an Exhibitor

USATT In Photos