Cocktail culture is evolving fast — from low-ABV creations and sustainable practices to spirit-free storytelling and global influences. In this lively panel, top bartenders and bar program directors share what’s trending behind the stick, how brand relationships are formed, and why bars are becoming cultural hubs. Whether you’re building a brand or refining your on-premise strategy, this is where the pulse of the drinks scene beats loudest.
If you want to understand what’s truly driving drinks decisions on the front lines, this is the panel to attend. You’ll hear directly from the creators behind award-winning cocktail programs, learn what bartenders are looking for in brand partnerships, and gain valuable insight into what’s connecting with guests right now. Whether you're a brand, supplier, or industry peer, this panel will sharpen your on-premise game.
In this panel, the bar managers will cover what’s trending in cocktail programs across the U.S, How bartenders choose which brands to work with, Menu engineering for profit and guest engagement and The cultural influence of bars in 2025 and beyond. The talk will also have a Q and A for other bar managers and bartenders to ask questions to the panel.