5th Edition

Join Us in NYC
August 9-10, 2021

Event For Importers and Distributors

To Learn, Network and Source.

by Beverage Trade Network


USATT 2020 is moved to 2021

In the interest of addressing the health and safety concerns of our stakeholders the Executive Committee of Beverage Trade Network, Organizer of USA Trade Tasting show in New York has made the difficult decision to postpone the 2020 USA Trade Tasting to August 9-10, 2021.

What happens to my visitor ticket?

Visitor tickets purchased by Eventbrite will be valid for 2021. As the entry to the show was free and no charges were taken, there is no further action needed from you. We will move your registration to 2021 event.

What happens to my exhibitor fees and booking?

All 2020 Exhibitors will get credit towards 2021 and the same contract and booking will stand in place. Your table spots, and exhibitor table numbers will remain as it stands. Your price will not change.

What happens to my hotel and flight booking?

We understand that many folks have booked flights and hotels. Many airlines and hotels are allowing cancellations in response to the coronavirus.We are unable to provide information on contracts between customers and third parties, as these have not been concluded with USATT. You have 2021 dates, one option is to change your booking to 2021 dates.

Some help pages are:

Delta Airlines: https://news.delta.com/flight-changes-flexible-fee-waivers-and-more

JetBlue: https://www.jetblue.com/travel-alerts?source=MKTEM20200226_4586385

Spirit Airlines: https://customersupport.spirit.com/hc/en-us/articles/360006469277-COVID-19-Coronavirus-

United Airlines: https://www.united.com/ual/en/us/fly/travel/notices.html

Frontier: https://www.flyfrontier.com/travel/travel-info/new-change-policy/

Expedia: https://www.expedia.com/lp/coronavirus-travel


Who do I contact for further question?

For more information, please contact Brian Smith, BTN Operations at brian@beveragetradenetwork.com



1. How many SKUs can I showcase at my table?

We suggest that a maximum of 6 SKUs are poured at a table. This includes different varietals within a brand umbrella as well. For example: if your brand ABC has a Shiraz, Merlot, Cabernet Sauvignon and your brand XYZ has Pinot Gris these are counted as 4 SKUs.

2. How many bottles do I need for sampling?

We recommend a minimum of 4 bottles per SKU. You may bring/ship additional bottles as you see fit.

3. What is included at my exhibitor table?

The trade tasting is a trestle table set up. Your pricing overs ALL costs associated with the show. You are required to bring in one roll-up banner only and may place marketing material on your table. USATT will provide you with the below.

  • Tasting Table
  • Ice Bucket + Spittoon
  • Black Tablecloth & Skirting
  • 2 Chair
  • Ice (as required )

4. Will ice and wine glasses be provided?

Wine glasses will be collected by visitors as they enter the room so you will not need to have any glasses at your table. Ice may be collected at the ice station as and when required.

5. What else can I display at my table?

You may display a roll-up banner behind your table. Other material that may be displayed include brand sell sheets, brochures, business cards and pricing for importers and distributors. Only 1 roll-up banner can be displayed per table. Table Signage, spittoon and ice bucket will be provided by USATT.

6. Roll-up banner dimension requirements? Recommended size. 80-85 x 200cm Examples:

7. Are there power outlets available at my table?


8. Do I need TTB Cola Waiver approval for my products?

If the SKU(s) are already imported to the US and will be shipped to our warehouse domestically by your importer in the US, the TTB Cola Waiver Approval is NOT required.

If the SKU(s) will be shipped from overseas, whether or not they are already approved, MHW LTD must be listed as consignee and importer of record on the commercial invoice and a TTB cola waiver IS required.]

9. What does the $50 fee for storage & delivery include?

This fee includes storage, handling and transport from the warehouse to your table at the tasting venue.

10. How should I ship my samples?

We will send detailed instructions about how to ship samples in February and March. If you need additional information, please email brian@usatradetasting.com

11. When should I ship my samples?

Samples will need to be shipped in March. Instructions will be sent via email. Please email brian@usatradetasting.com if you require additional information.

12. Can I ship samples to the venue directly?

No, the venue does not provide this facility. The samples must be shipped to our warehouse (using the instructions we will send) or you may bring them in with you directly on the day of the tasting.

13. How will I find my samples for the tasting?

If you have shipped your samples to USATT’s warehouse, your samples will be at your table when you arrive to setup your table.

14. Can I bring my samples directly to the venue?

Yes, you may bring in samples with you when you arrive to setup your table at the event. We ask that you arrive a little early to allow for setup.

15. Will you chill my products before my arrival?

We are unable to chill your wine before the event. We ask that you arrive an hour before the start of the event at 10 am to be able to place your wines on ice for chilling.

16. What are the event times?

The Grand Tasting is on August 9th & 10th. The Visitors timings are 11 am - 5 pm.

What are the exhibitor bump-in and bump-out times for the Grand Tasting?

The bump in time on Aug 9th is 8 am.
The bump out time on Aug 10th is at 5 pm.

18. What is my table number? Where am I placed on the tasting floor?

The floor map is available in the Table Selection link in Exhibitor Zone.

19. How many buyers are you expecting at the tasting?

We expect about 1500 trade visitors over 2 days. This includes importers, distributors, on-premise and off-premise retailers and members of the press.

20. How many exhibitor badges are included with my registration?

Any number of exhibitor badges may be registered. However, only 2 people can stand at a table at any given time. Registration for badges can be done through Exhibitor Zone.