Podcast Episode

2023 Year In Review and What We Can Expect for 2024: By Nielsen IQ

USATT Webinar

As the beverage industry continues to navigate through waves of change, understanding the dynamics of market trends and consumer behavior has never been this important.

USA Trade Tasting hosted a webinar with Kaleigh Theriault, Director of Thought Leadership at NielsenIQ 's Beverage Alcohol Vertical, which shed light on the future of the industry.

We covered:

- BevAl Trends in 2024

- Dynamic Demographics

- Low and No-Alcohol trends

- Consumer behavior: On-premise and Off-premise

- Purchase trends and much more