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Raj Sabharwal

Raj was born in England, grew up in Toronto, Canada and so far, has lived in 19 cities in 5 countries. 

After 25 years in the corporate world Raj decided to follow his passions for fine wine and spirits and in 2010 started Purple Valley Imports USA LLC. In 2017 Purple Valley Imports changed their name to Glass Revolution Imports. The new name reflects their focus to revolutionize what is in the consumer’s glass. Raj is an avid wine and spirits collector and is WSET (Wine and Spirits Education Trust) Spirits Level 3 certified, a WSET Level 1 and 2 Certified Spirits Educator and a Certified Whisky Ambassador Tutor. Raj has spoken at Whisky and Spirits Conferences around the world. 

2022 celebrates Glass Revolution’s 12th anniversary, Raj and his two partners have grown their company from representing 1 brand in 3 states to today representing over 15 brands in 46 States.

Glass Revolution is an importer specializing in world class spirits from independent distilleries. Raj personally selects the brands and selections offered and his passion is reflected in the Single Casks of Whisky and Rums that Glass Revolution offers. Glass Revolution were the first to import Single Malt Whiskies from India, Czech, England and Australia, into the USA

At present Glass Revolution's portfolio includes: Amrut Single Malts and Rums, Blackadder Whisky, Murray McDavid, Bimber, Waterford Irish Single Malt,  Drouet Cognac, Mahon Gin  and a number of Single Malt Independent Bottlers..  Glass Revolution’s portfolio includes a number of multi-award-winning products, including 4 World Whiskies of The Year. 

Glass Revolution has been recognized as “Whisky Importer of the Year” for 2013, 2014 and 2015 by Whisky Magazine’s Icons of America Whisky.   In 2017 Whisky Magazine recognized Raj as World Whisky Ambassador (Highly Commended) with their American Icon’s of Whisky Award.

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Jon Berg

Jon Berg

Thought Leadership VP – Beverage Alcohol Vertical for NielsenIQ