Organikaj owns, produces, markets and distributes the fineness of the Mexican culture represented through our premium quality line of food and beverage products, Laya Tequila, Mezcal Ojo Extelar and Barbacoa Barbachona, born in the heart of Mexico. We take pride in the careful craftsmanship and authenticity we achieve to create our products as well as our creative and risk-taking approach. The company’s business model centers around cultural empowerment, exceptional people, the experience of a moment and a philosophy of opportunity. Laya\'s tequilas are distributed by a diverse network of partners and third-party distributors. Our marketing model is to establish a strong, a positive relationship with our global partners, get to know the needs and demands of the local consumer to make our brand feel familiar and make it easy to allocate by country all while maintaining the core essence our spirits designation of origin and our company’s vision and culture. Our platform is built on paying special attention to the relationship between our brand, distributors and final consumers. Our operating model and culture stand for efficiency in agility and responsiveness with a friendly and outgoing approach: we aim to please our consumers\' demands while standing as a professional and world-class company for our distributors. Our growth strategy revolves around brand building, understanding consumer´s needs as well as trade dynamics to increase brand activation while maintaining the quality of our products.