History The Fernández de Piérola winery was founded in 1996 with the aim of producing quality wines with a personality different from the standardized taste of most Rioja wines. With these two objectives in mind, we established our small family winery, from the family vineyards we own in Moreda (Rioja Alavesa), a traditional winemaking region. This philosophy of \'pago\', of correlation vineyard - wine, is fundamental in our judgment in order for the wines to acquire their distinctive personality and to reflect the singular characteristics where they come from. Because of that, our Winery is supplied only with grapes originating from Moreda\'s vineyards, 50 % from our own and the rest from other growers.