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USATT Webinar On February 16, 2024: What we can expect for this year by NielsenIQ


NielsenIQ Unveils Beverage Industry's Future: Insights and Strategies for 2024

In this webinar, attendees will get first-hand information from Kaleigh Theriault and Jon Berg from NielsenIQ on where our industry is going in 2024.

As the beverage industry continues to navigate through waves of change, understanding the dynamics of market trends and consumer behavior has never been this important. 

The upcoming webinar will be hosted live on February 16, 2024, at 1 pm EST under the umbrella of the 8th edition of USA Trade Tasting (USATT) which promises to shed light on the future of the industry.

RSVP here for the webinar

The presentation from NielsenIQ will cover the 2023 year in review and what we can expect in 2024. Attendees will also get the recorded video and the presentation by email.

The webinar features Kaleigh Theriault, Director of Thought Leadership at NielsenIQ's Beverage Alcohol Vertical, and Jon Berg, Vice President of Thought Leadership. With a combined experience of over two decades in the beverage alcohol sector, their expertise ranges from commercial insights development to category management and consumer insights. Their work has influenced major US and Canadian markets, as well as international projects, making them key figures in shaping the future of the industry.

What to Expect from the Webinar?

Attendees will gain firsthand information on the trajectory of the beverage industry and how to seize the right opportunities in 2024. The presentation will delve into the trends of 2023 and forecast what can be expected in the coming year. This session is not just about understanding the market but finding actionable insights and strategies to stay ahead in a competitive landscape. 

When: Feb 16, 2024, 01:00 PM Eastern Time (US and Canada). 60 minutes along with Q and A.

RSVP here for the webinar

The USA Trade Tasting is an annual event designed to foster business opportunities within the wine and spirits industry. Set to be held in Chicago, the 8th edition of USATT is shaping up to be a pivotal event, featuring mini-events that enrich industry knowledge, showcase new products, and facilitate networking among industry professionals.

Mark your calendars and prepare to dive deep into the trends and strategies that will define the future of the beverage alcohol industry. 

Whether you're looking to understand consumer behavior, explore new market opportunities, or simply stay updated on industry trends, this webinar is your gateway to the insights you need to thrive in 2024 and beyond.

Here is the link to RSVP to attend the webinar.

NielsenIQ, the global leader in consumer intelligence, has been at the forefront of decoding consumer buying behavior, offering businesses a comprehensive understanding of the market. The merger with GfK in 2023 has further solidified its position, combining the strengths of two industry giants to provide an unmatched global reach and a holistic view of consumer trends. With operations spanning over 100 markets and covering more than 90% of the world's population, NielsenIQ's insights are indispensable for anyone looking to navigate the complex landscape of the beverage industry.