The United States Trade Tasting (USATT) & Conference is back and bigger than ever in 2023, promising an unparalleled experience for B2B attendees, visitors, and industry professionals in the alcohol beverage distribution, import, and retail sectors. Set to take place at the iconic Morgan Manufacturing in the heart of Chicago on October 17th and 18th, 2023, this event is not just an ordinary gathering—it's a golden opportunity to grow, learn, and thrive in the dynamic world of the beverage industry.

Here are five compelling reasons why you should mark your calendar and make your way to USATT in Chicago this year.

Stay Informed and Ahead of the Game

The USATT Conference goes beyond just connecting industry professionals and tasting new products—it's a hub of information and education. In addition to expert presentations, workshops, and tastings, you'll have access to a wealth of resources that can empower you and your business.

From regulatory updates and compliance best practices to marketing strategies and operational efficiencies, the conference covers a wide range of topics that can enhance your industry knowledge and improve your business practices. By attending, you'll be better equipped to navigate the challenges and opportunities that the alcoholic beverage industry presents.

Here are some of the noteworthy sessions presented by industry stalwarts to make part of your calendar:

On Day 1

Join Sid Patel, Founder, of Beverage Trade Network alongside a powerhouse panel of experts including Michael E. Klauer, Momentum Beverage; Timothy Hill, and Jeremy Kruidenier, Executive Director and General Counsel at Wine and Spirits Distributors of Illinois for a dynamic "Distributors Panel" at 2 p.m.

Image: From Left to Right - Sid Patel, Jeremy Kruidenier, Michael E. Klauer, and Timothy Hill

Gain unparalleled insights into the distributor's role, challenges, and trends shaping the beverage industry. With collective experience spanning various markets, the panelists will share strategic perspectives, innovative approaches, and successful practices that drive distribution excellence. Whether you're a producer, retailer, or industry enthusiast, this session offers a backstage pass into the distributor's world. Don't miss this opportunity to tap into their wisdom and elevate your distribution strategies.

Join Jim Bube MS as he moderates a panel of restaurant luminaries, including John Laloganes, Sommelier / Wine Steward of the Year - International Association of Culinary Professionals (IACP) 2012; Cassie Sakai, Corporate Director of Beverage Operations, Gibsons Restaurant Group; Mark Braver, Director of Operations, Partner, The Fifty/50 Group and Alexandra Thomas, Wine Director and Head Sommelier at Adalina Chicago.

Image: On the Left side - Jim Bube MS, including (From Top Left - Right, John Laloganes and Mark Braver), (From Bottom Left - Right, Cassie Sakai and Alexandra Thomas).

This engaging "Restaurants Panel" at 3 p.m. offers a rare glimpse into the world of culinary innovation, trends, and challenges that shape the dining landscape. Panelists, representing diverse establishments, will share their strategies, successes, and the evolution of customer preferences. Whether you're a brand, distributor, or industry enthusiast, this session serves up essential insights into navigating the thriving restaurant realm. Don't miss out on the opportunity to savor their expertise and refine your restaurant-related endeavors.

On Day 2

Join Sid Patel as he moderates an insightful "Importers Panel" at 2 p.m. with esteemed panelists Daisy Penzo and Michael Maloney.

Image: From Left to Right - Sid Patel, Daisy Penzo and Michael Maloney.

This dynamic session offers an insider's look into the world of global imports, with panelists sharing their experiences, challenges, and effective approaches that drive success. Gain a comprehensive understanding of import trends, sourcing dynamics, and market demands. Whether you're a producer, distributor, or industry professional, this panel equips you with the knowledge to navigate the intricate realm of imports. Don't miss this opportunity to tap into their expertise and gain strategic insights for global success.

Participate in the enlightening "Retailers Panel" at 3 p.m. featuring Nancy Sabatini (WSET), Bruce Abbott, and Steve Beckner, CSW.

Image: From Left to Right - Nancy Sabatini (WSET), Steve Beckner CSW, and Bruce Abbott.

This insightful session offers an exclusive look into the world of retail, with panelists sharing their insights, strategies, and experiences that drive retail excellence. Explore evolving consumer preferences, retail trends, and innovative approaches that elevate the shopping experience. Whether you're a producer, distributor, or industry participant, this panel equips you with the tools to navigate the ever-changing retail landscape. Don't miss this opportunity to gain actionable insights from their wealth of knowledge and enhance your retail endeavors.

View the USATT Conference schedule and secure tickets. 

Networking Opportunities Abound

The USATT Conference at Morgan Manufacturing in Chicago offers an exceptional networking environment that facilitates meaningful connections between industry professionals. Attendees will have the chance to rub shoulders with top alcohol beverage distributors, importers, and retailers from Chicago, the rest of Illinois, and from across the country. 

Get tickets to the after-event Cocktail networking event from 7 to 8 p.m. and commingle with the who’s who of the beverage industry in a relaxed and informal atmosphere. Food and drinks are included with only 100 tickets available to this exclusive event.

These connections are invaluable for anyone in the business, whether you're looking to expand your distribution network, establish new partnerships, or simply learn from the best in the industry. The diverse range of attendees ensures that you'll find like-minded peers, potential clients, and mentors who can provide fresh perspectives and insights.

Access to Industry Experts and Trends

In the ever-evolving world of alcohol beverage distribution, staying ahead of industry trends is crucial. The USATT Conference prides itself on featuring a roster of renowned speakers and experts who will share their knowledge and insights into the latest industry trends and strategies.

Some of the notable speakers taking the stage at the USATT Conference in 2023 are: 

Tremaine Atkinson, CEO and Head Distiller at CH Distillery and Owner of Jeppson's Malört

Steve Beckner, CSW, Wine & Spirits Buyer at Grocery Outlet

Nancy Sabatini (WSET), Merchant Sommelier

Tiffany N. Drury, Sr. Alcohol Responsibility Specialist at Brown-Forman

Jeremy Kruidenier,  Executive Director and General Counsel at Wine and Spirits Distributors of Illinois

From market analysis and consumer preferences to distribution challenges and emerging brands, the conference covers a wide spectrum of topics that can help you make informed decisions for your business. Attending keynote presentations, panel discussions, and workshops will provide you with a deep understanding of the industry's current landscape and future directions.

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Tasting Opportunities Galore

One of the highlights of the USA Trade Tasting is the chance to taste a wide variety of alcoholic beverages from around the world. Whether you're a distributor, importer, or retailer, this is your opportunity to explore a rich tapestry of flavors, styles, and brands.

The conference hosts masterclasses, tasting sessions, and showcases where you can sample wines, spirits, beers, and other beverages from diverse categories and countries. These tasting experiences can help you identify trends, discover unique products, and make informed decisions about what to add to your inventory. 

The USATT Trade Tasting & Conference at Morgan Manufacturing in Chicago on the 17th and 18th of 2023 is an unmissable event for B2B attendees, visitors, and professionals in the alcohol beverage distribution, import, and retail sectors. With its unparalleled networking opportunities, access to industry experts and trends, tasting sessions, and valuable educational resources, this Tasting and conference offers a comprehensive and enriching experience for all participants.

Whether you're looking to expand your network, stay updated on industry developments, discover new products, or enhance your business strategies, the USA Trade Tasting & Conference is the place to be. Don't miss this chance to unlock the doors to success in the dynamic world of alcoholic beverages. Mark your calendar, secure your spot, and get ready to raise a toast to dynamic business growth and opportunity at the USA Trade Tasting & Conference in Chicago in 2023.