Reserve your seat at this special Masterclass at USA Trade Tasting. European Garnacha/Grenache is one of the world’s oldest and most widely planted wine grapes in the world, keeping its highest concentration in Europe (92,8%).

- Title of the masterclass: European Garnacha/ Grenache Quality Wines Masterclass

Host: Eric Aracil, Co-director, and Export Manager of the Conseil Interprofessionnel des Vins du Roussillon (Roussillon wine Council - CIVR)

Masterclass Description: European Garnacha/Grenache Quality Wines European Union-funded program, the first collaboration in history between Spanish and French producers as a tribute to the varietal’s European legacy and potential. European Garnacha/Grenache is one of the world’s oldest and most widely planted wine grapes in the world, keeping its highest concentration in Europe (92,8%). At the 2011 World Climate Change and Wine Conference, it was recognized as “arguably the most eco-friendly grape in the world” due to its drought resistance, adaptability, and self-sufficiency.

European Garnacha, a first-of-its-kind collaboration between Garnacha Origen Association (Spain) and Conseil Interprofessionnel des Vins du Roussillon (France) together with the support of the European Commission to unveil the Garnacha/Grenache grape's true potential in the USA will be participating in 2022 USA Trade Tasting for an educative seminar.

The origin and expansion of Garnacha/Grenache date back to the European  XII-XVII centuries, in the appellations located in Northeastern regions of Spain and the South of France

The Masterclass will be hosted by Eric Aracil. Born into a wine-growing family in a small village situated in the heart of the Aspres region, Eric Aracil has always lived in Roussillon. After graduating high school, this rugby-loving native son naturally went on to pursue university studies in biology, agriculture, and finally, oenology. Eric began his career at the age of 21, as a consulting oenologist at the Fourquet Laboratory, a position he held for five years until shifting gears to become a wine educator at the Centre de Formation Agricole in Perpignan. 

In 1996, his first love has caught up with him, Eric once again took on the role of oenologist, this time within the trade association known as the Groupement Interprofessionnel des Côtes du Roussillon et Côtes du Roussillon Villages, where he also managed all export market programs. In 2000, he was named Export Manager of the Conseil Interprofessionnel des Vins du Roussillon (Roussillon wine Council), and Co-director in 2017. 

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Nowadays, Eric has more than 20 years of experience in wine export, and more than 30 years of experience in everything related to the vine and to wine. It is an expertise that he puts to use on a daily basis for the benefit of Roussillon’s companies and that he also shares with professionals and wine-loving consumers when he speaks in public. He is also the associated coordinator project of the European Garnacha-Grenache program.

If you are looking to attend the masterclass and get your expo floor tickets, Here is the link to get your tickets. (RSVP Required For Master Class -11.30am to 12.30 pm (Level 2)

Every year, the USATT Show brings together sommeliers, bartenders, importers, distributors, retailers, and press professionals of the US wine, spirits, and beer industry in Chicago for 2 days of buying and selling, networking, and fun — all designed to help participants grow their bottom line.