In the upcoming 2024 edition of the USA Trade Tasting (USATT), we present to you Christopher Bauer, Vice President of National Sales at Wein-Bauer, Inc.— a brand that in the wine industry is synonymous with quality. As the fourth generation of Wein-Bauer, Inc., Christopher proudly carries on his family's legacy while standing as a shining example of tradition, innovation, and solid dedication.

Originating in the beautiful regions of Austria, Christopher's journey started when his family immigrated to the US, motivated by a strong desire to spread their love of winemaking to a worldwide market. Their arrival signaled not just the emergence of extraordinary wines but also a resolute dedication to preserving the principles of excellent production and close family ties.

Wein-Bauer, Inc. remains a homage to Christopher's forward-thinking leadership even today. Wein-Bauer's portfolio includes a variety of family-run producers from Austria, Germany, Portugal, France, Argentina, and other countries. It is available on shelves and tables in an astounding 47 states in the US.

The roles and duties of Christopher go well beyond those of a typical marketer. As the mastermind behind Wein-Bauer's explosive growth, he has planned nationwide sales and sourcing strategies that have driven the business to previously unheard-of levels of success. In fact, under Christopher's skilled leadership, Wein-Bauer has had an incredible growth trajectory since 2018, with volumes rising by more than 30% annually.

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Christopher stands out as a unique voice in the constantly shifting story of the wine industry. USA Trade Tasting attendees can meet Christopher at Morgan MFG in Chicago on May 22–23, 2024, as he takes the stage to offer his understanding, share his knowledge, and shed light on the future of the wine industry.

Here are some of the speakers who will be joining us at the 2024 USA Trade Tasting:

Kaleigh Theriault, Director of Thought Leadership at NIQ Beverage and Alcohol Vertical

Julieta Campos, Beverage and Bar Operations Director at The Fifty/50 Group, Chicago

Ryan Crane, Strategy at Canopy Growth Corporation

Susan Danenberger, Winemaker/Owner at Danenberger Family Vineyards

Mark Guillaudeu, MS, Sommelier at Wrigley Mansion

Morgan Harris, Head Sommelier at Saison Hospitality

Arthur Hon, Beverage Director at the Modern-Union Square Hospitality Group

David Keck, MS, Master Sommelier and Owner at Stella14 Wines, VT

Ari Klafter, Head Distiller Thornton Distilling Company, and President, Illinois Craft Distillers Association

Jon McDaniel, Founder at Second City Soil

Sid Patel, CEO and Founder of Beverage Trade Network

Daisy Penzo, Founder and CEO of Tuscany Wines Import

Wesley Phillips, Business Development Manager at Glunz Beer

Brian Rosen, Chairman of InvestBev

Mike Ryan, Global Beverage Director, Acurio International, Chicago

Cassie Sakai, Corporate Director of Beverage Operations - Gibsons Restaurant Group

Caroline Schrader, Winemaker at City Winery Chicago

Kimberly Shannon, Beer, Wine and Liquor Specialist at Giant Eagle, Inc

Rachel Speckan, Portfolio Manager at Maverick Wine Co.

Raj Sabharwal, Founding Partner at Glass Revolution Imports

Abraham Vucekovich, Beverage Director at Meadowlark Hospitality