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Wine, Beer and Spirits Brand Label Laws Of New York State

20/06/2018

Brand Label Registration is required for all liquor, beer, wine products, and wine specialties sold in NY.

The purpose of Brand Label Registration is to ensure that labels sold in New York are in compliance with both State and Federal labeling regulations and that the product in the container to which the label is attached is safe for public consumption.  Further, it is the purpose of Brand Label Registration to ensure that no deceptive health/benefit claims are present on the label. Brand Label Registration is required for all liquor, beer, wine products, and wine specialties sold in NY. It is also required for wines containing 7% alcohol or less. While wine over 7% alcohol does not require registration, it does require submission of an appointment letter and Federal label approvals.

All brand label applications have been revised and are now accompanied by detailed instructions in an effort to help minimize errors.  Please begin using this application as soon as possible. The previous versions of the applications will be accepted until May 11, 2014, after which time any outdated version of the applications will be disapproved. 

Prior to May 11, 2014, if you submit the previous version, please make sure all sections are complete and that all directions are followed.  Please also indicate production amount at the top of page 2, as this impacts fees, and refer to the Fee Chart posted on our website to make sure you are submitting the correct fee based on the date of submission.

PLEASE CHECK THIS WEBSITE ON A REGULAR BASIS SO THAT YOU ARE AWARE OF CHANGES TO LAWS/REGISTRATION PROCEDURES.

Exemption for Breweries Producing Less Than 1,500 Barrels Annually

  • Beer Brand Label Exemption Memo - 08/22/2012

Brand Label Associated Documentation

  • Advisory 2014-7

  • ABC Law 107-a

  • Changes to Fees / Registration Periods -rev.041014

  • FAQs - rev.041814

  • FDA Nutrition Label Exemption Affirmation - rev.081111

  • Alcoholic Beverage Product Types - 122413

Brand Label Registration Forms

  • Standard Malt Beverage Brand Labels Registration Application - rev.100714

  • Standard Malt Beverage Application Instruction Guide - rev.041814

  • Standard Liquor Brand Labels Registration Application - rev.071714

  • Standard Liquor Application Instruction Guide - rev.041014

  • Standard Wine Product / Wine Specialty / Low Alcohol Wine Brand Label Registration Application - rev.062414

  • Standard Wine Product / Wine Specialty / Low Alcohol Wine Instruction Guide - rev.041014

  • Standard Cider Brand Labels Registration Application - rev.061515

  • Standard Cider Application Instruction Guide - rev.041014

  • Private Malt Beverage Brand Label Registration Application - rev.062414

  • Private Malt Beverage Application Instruction Guide - rev.041014

  • Private Liquor Brand Label Registration Application - rev.071714

  • Private Liquor Application Instruction Guide - rev.041014

  • Private Wine Product / Wine Specialty / Low Alcohol Wine Brand Label Registration Application - rev.062414

  • Private Wine Product / Wine Specialty / Low Alcohol Wine Instruction Guide - rev.041014

  • Private Cider Brand Labels Registration Application - rev.061515

  • Private Cider Application Instruction Guide - rev.041014

Source: New York State (Liquor Authority Division Of Alcohol Beverage Control). Please check their website regularly for current and updated information.

About USATT

The USA Trade Tasting (USATT) event is an annual New York City wine, beer & spirits expo that gives an opportunity to buyers from all across the USA to meet global wine, beer, and spirits suppliers. It includes a two-day business conference, a networking breakfast for large retailers, coaching sessions for sales team members, and a private tasting of award-winning wines, beers, and spirits. 

By participating at this high-profile event, you will walk away with the connections and relationships needed to become profitable in the competitive U.S. wine and spirits marketplace for years to come.