There’s been a lot of talk in the last decade about bottleneck problems, where there are hundreds, if not thousands, of suppliers pitching the same importer or distributor. In today's trade-driven industry, a detailed sales process is vital to success in the three-tier system. From production to your elevator pitch, planning ahead on how you are going to secure distribution beyond 1000 cases begins with an understanding of how to sell your SKU at every tier.

Preparing, prospecting, negotiating, launching and support - your sales team will only be as good as your ability to develop a business plan based on a framework of realistic goals. Allocating a proper marketing budget to trade programs and focusing on depletion creates a healthy marketplace for your offerings. Learn how to generate a sales process that is geared for success in the US Market and get insight into what industry buyers really want to hear.

About USATT

The USA Trade Tasting (USATT) event is an annual New York City wine, beer & spirits expo that gives an opportunity to buyers from all across the USA to meet global wine, beer, and spirits suppliers. It includes a two-day business conference, a networking breakfast for large retailers, coaching sessions for sales team members, and a private tasting of award-winning wines, beers, and spirits. 

By participating at this high-profile event, you will walk away with the connections and relationships needed to become profitable in the competitive U.S. wine and spirits marketplace for years to come.