6th Edition

Join Us in Chicago
October 12-13, 2022

Event For Importers and Distributors

To Learn, Network and Source.

by Beverage Trade Network

Exhibitor Stories


Meet The Tennessee Shine Co.

Photo for: Meet The Tennessee Shine Co.

Let’s enjoy some of Tennessee’s finest and their Smoky Mountain recipes with the signature flavors and seasonal blends

Owned by Teddy Jones, Larry Sorrell, and W.C. Mills, Tennessee Shine Company was established in 2015.  Tennessee Shine Co. is committed to respecting the traditions of their Appalachian roots from the first drop to the last. they use the same time-tested methods from days gone by. One taste and you will realize their moonshine and whiskey products are second to none. Enjoy some of Tennessee’s finest and always remember to “Respect The Shine!”.
Tennessee Shine Company focuses on bottling the best instead of the most. That’s why you’ll only find small-batch moonshine and whiskey with their labels. Passed down through generations, their Smoky Mountain recipes stay true to the signature flavors and seasonal blends their families are known for. Pair that with their down-home, friendly atmosphere, and you’ll understand what sets their distillery apart from the rest. Whether you make a special trip to Pigeon Forge or visit them often, you can always expect a warm Tennessee welcome.
Cool facts about Moonshine history
Many Irish and Scottish immigrants settled in the Smoky Mountains. They brought with them their time-honored practice of distilling whiskey. And while European whiskey is often made with malted barley, the settlers used locally grown corn instead.
- A 20 CENT TAX 
When the federal government passed a new $2 per gallon excise tax on whiskey, distillers in the Smoky Mountains were not pleased and many Appalachian folks decided not to pay it. In order to avoid the law, distillers would do their work at night, by the light of the moon. And that’s why their unaged corn whiskey was soon called “moonshine”.
What today is a popular attraction in the Smoky Mountains, many years ago it was a favorite hideout for moonshiners because of its remote location and a subterranean lake. 
Tennessee Shine Company, stick to their family’s signature recipes – you can taste the authenticity with every swig. And, just like their Prohibition-era moonshiner ancestors, they are blessed with a view of the Great Smoky Mountains and a love for handcrafting the best small-batch moonshine and whiskey in the country. Pair that with their down-home, friendly atmosphere, and you’ll understand what sets their XXX Distillery apart from the rest. 
Visit their website here
You can meet the team of Tennessee Shine Co. at the 2021 USATT which is going to be held in Met Pavilion, New York on August 9th & 10th, 2021
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Exhibitor registrations are now open. Register now and grow in 2022.