What's new?

Get Tickets
Photo for: Top Panel To Discuss How To Generate New Revenue Streams For Restaurant Wine Sales In 2024 at USATT


Share this post:

Top Panel To Discuss How To Generate New Revenue Streams For Restaurant Wine Sales In 2024 at USATT


Inviting hospitality professionals to attend the panel of top sommeliers and wine directors to discuss new revenue streams to grow beverage sales in 2024.

This is a must-attend session if you're seeking new strategies to increase your venue's revenue. The panel will cover a range of topics including increasing foot traffic, attracting new customers, improving conversions, upselling drinks, getting new consumers on wine, creating a profitable menu for 2024, enhancing ambiance to drive revenue, effective venue marketing, and strategies for customer retention.

Panel speakers include:

1) Mark Guillaudeu MS: Master Sommelier, Master Sommelier, 2022 Best USA Sommelier, #6 Best Sommelier of the Americas 2022, #15 Best Sommelier of the World 2023 and Sommelier at Wrigley Mansion, Phoenix.

2) David Keck MS: Master Sommelier, Vermont.

3) Jeremy Shanker MS: Master Sommelier and Corporate Wine Director at Mina Group, San Francisco/

4) Morgan Harris MS: Master Sommelier and Head Sommelier at Saison Hospitality, San Francisco.

5) Cassandra Sakai, Gibsons Group, Corporate Director of Beverage Operations, Gibsons Restaurant Group, Chicago.

6) Paul Carayas: GM and Wine Director at Saison Cellar San Francisco and Scotts Valley, California.

7) Arthur Hon: Beverage Director at the Modern, Union Square Hospitality Group, New York.

The panel will be moderated by Sid Patel, CEO of USA Trade Tasting and Beverage Trade Network. The panel is a part of USA Trade Tasting conference sessions running from 10 am to 1 pm on May 22 and May 23.


You can now purchase the 2 USATT expo floor and conference tickets here. Your ticket allows you to experience the expo floor for 2 days, and access cocktail parties, sit-down tastings, and master classes. Get your tickets today and experience 2 days of learning and networking at USATT on May 22-23.