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Data, Trends and Opportunity

Jon has 18 years of Beverage Alcohol industry experience with broad segment specialization, while working for MillerCoors, Bacardi USA and Moet Hennessy and Scott is a 25+ year veteran at IRI responsible for overseeing Beverage Alcohol Client Insights, drawing on his experience within several IRI divisions. Together they will be speaking on Data, Trends and Opportunity. 

Data, Trends and Opportunity

Scott is a 25+ year veteran at IRI responsible for overseeing Beverage Alcohol Client Insights, drawing on his experience within several IRI divisions. Together with Don they will be speaking on Data, Trends and Opportunity. 

TBA

TBA

Building Brands In Today’s US Market-Who’s Winning and Why

Industry veteran and MHW Founder John Beaudette discusses the state of the US beverage alcohol market and what the future holds for new and emerging brands and businesses. Topics include brand launching, routes to market options, brand valuation trends, celebrity brands, e-commerce platforms, and other topics.

How to pitch to and get distributors in US Market?

After 25 years in the corporate world Raj decided to follow his passions for fine wine and spirits and in 2010 started Purple Valley Imports USA LLC. In 2017 Purple Valley Imports changed their name to Glass Revolution Imports. At USATT he will be speaking on 'How to pitch to and get distributors in US Market?'

Break

11:00 AM - 11:30 AM

European Garnacha/ Grenache Quality Wines Masterclass

European Garnacha/Grenache Quality Wines European Union funded program, the first collaboration in history between Spanish and French producers as a tribute to the varietal’s European legacy and potential. European Garnacha/Grenache is one of the world’s oldest and most widely planted wine grapes in the world, keeping it's highest concentration in Europe (92,8%). At the 2011 World Climate Change and Wine Conference, it was recognized as “arguably the most eco-friendly grape in the world” due to its drought-resistance, adaptability and self-sufficiency.

Break

12:30 PM - 01:00 PM

TBA

How to work with independent bottle shops and pitch them better?

As a fine wine buyer involved with over 2,500 bottles, Nancy attends trade tastings around the world, including Vinitaly, Portugal, France, Sicily and Germany, Oregon Pinot Camp Alumni, which expands her knowledge of buying wines. She recently was awarded an enrichment trip from the Guild Somm Foundation to attend the Napa Valley Vintners Auction to perform as a volunteer Sommelier.  Nancy will be speaking on 'How to work with independent bottle shops and pitch them better?'. 

How to open new accounts and grow your sales in existing accounts?

Adam will be speaking on "How to open new accounts and grow your sales in existing accounts?" by covering sub topics like Opening new accounts that will have sustainable sales (not a one and done). Keep up on tour portfolio of products and your competitors to sell against the set. Education is the the key to my success and your customers.

Working the market: opening accounts and getting chains for your distributors

Don has done outside sales in the software/SaaS space and wine/hospitality industry selling to Small to Medium Business, Mid Market and Enterprise customers. He has built several different companies from the ground up including a retail, restaurant, and consultancy business with an annual growth rate of 35%. At USATT he will be speaking on 'Working the market: opening accounts and getting chains for your distributors'.

How distributors should build and empower their sales teams?

Timothy has been in the wine and spirits industry for 14 years.  Once he graduated from San Diego State University with a Marketing Degree in 2007, he started at Regal Wine Company California as a Chain Sales Executive. At USATT he will be speaking on 'How distributors should build and empower their sales teams?' 

Effective programming with on-premise to drive sales

Rachel Lowe at USATT will be speaking on 'Effective programming with on-premise to drive sales'. She is currently a Director of Beverage Operations at Levy Restaurants. 

Building your brand online with your distributors and retail customers

Katie Hoy is the Director of Commercial Operations, B2C eCommerce for Southern Glazer’s Wine and Spirits, the largest beverage alcohol distributor in North America. Katie has more than 10 years of experience in the beverage alcohol industry and has specialized in B2C eCommerce for the last six years. She will be speaking on 'Building your brand online with your distributors and retail customers'. 

Development of distributors' sales teams and what sort of learning and skills one should invest in.

Suppliers and distributors alike should work to develop a collaborative multi-faceted approach to building Brand, Sales, and Leadership capabilities. Brand capabilities should be built on a solid foundation of category knowledge and brand selling stories while Sales capabilities should embed a core understanding of how to effectively call on, survey, and persuasively sell our brands in the on-premise, off-premise, and corporate chain worlds. These skill sets need to be enhanced by a solid understanding of features and benefits, business math, and effective closing techniques. Lastly, work must be done to prepare the management of our sales teams to effectively lead through dynamic Leadership capabilities such as effective coaching techniques and conflict resolution. Investing in these elements solidifies our partnerships and drives long-term execution.

Break

11:00 AM - 01:00 PM

TBA

Omni channel and DTC current state and How to grow in 2023?

Through his current role as Co-Founder and CEO of Speakeasy Co., the leading DTC solution for beverage alcohol brands. He will be speaking on Omni channel and DTC current state and How to grow in 2023?

How to find new distributors and new retailers and present them?

Managing fine wine portfolios for both import and domestic wine suppliers. This includes individual and brokered properties. Maintaining key relationships with buyers in all channels of the industry. Maverick Wine Company is a fine wine importer and distributor based in Chicago, serving the state of Illinois. Our discerning customers are all wine retail shops and restaurants with an eye towards sense of place, quality and value. He will be speaking on 'How to find new distributors and new retailers and present them?'.

TBA