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What are US retailers really looking for when you present your wine, beer or spirits brand ?

01/09/2016

At Australia Tarde Tasting Ben von Doussa, USA Market Entry Manager talks on, what are US retailers really looking for when you present your wine, beer or spirits brand.

Ben von Doussa (Wine Australia) continued the trend by highlighting the importance independent retailers put on a strong go-to-market strategy from international brands.

Australia Trade Tasting and Business Conference is a biennial event produced by BeverageTradeNetwork.com in Australia.

Beverage Trade Network's next event is in New York City (USA Trade Tasting) and it is all about 'How to do it' content. Learn from some of the most influential professionals in the beverage industry at the USA Trade Tasting educational conference on May13-14, 2019.

About Michael A. Berkoff

Michael_Berkoff_BevMaxMichael has over 35 years of experience in the liquor retail industry managing BevMax, a multi-store group HQ'd in Connecticut. He runs the Company’s day-to-day activities, directs National Operations, Purchasing, Pricing, Marketing and Advertising policies as well as supervises the Corporation’s long-term planning, the acquisition, and disposition of running operations, real estate assessments and lease negotiations.

A fourth-generation retailer, Michael has been named one of the top ten market leaders and is a member of the elite Market Watch Magazine Leaders Alumni, which comprises the top 143 off-premise alcoholic beverage retailers. He has been the recipient of numerous industry awards and the subject of featured articles. Warehouse Wines and Liquors is consistently among the nation’s top 10 highest-grossing retail wine and liquor stores for stand-alone locations.

Event Producer

Beverage Trade Network USA Trade Tasting is brought to you by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry. Beverage Trade Network (BTN) successfully connects wineries, breweries, distilleries and brand owners with international importers, distributors, brokers and beverage industry professionals on a daily basis. Strong partnerships with international and US organizations have helped BTN establish USA Trade Tasting as a premiere sales and marketing event committed to connecting the beverage industry.